Halston Heritage

Oh, Sarah. Why am I not surprised you are the chosen one. Because really, anyone with a pulse would ask you to head up their label; they know you come bearing the style aspirations of millions of fashion hungry women. This isn't so much a smart business move, as it is plain old common sense.  Sarah Jessica Parker has been appointed Chief Creative Officer of Halston Heritage, a contemporary fashion and accessory line inspired by iconic beauties of the '70's. Here's Sarah wearing two of the gorgeous frocks in scenes from the upcoming and widely anticipated Sex and the City 2. Genius, right? The disco-chic collection exclusive to The Bay is available now. No word yet on the price range; though, many would argue price is of little significance when a piece of 'Carrie' is at stake.

J xx