The Twist & Lock Cupcake Carrier by Fox Run protects your cupcake from being smooshed when you're on the go and want to save your treat for later. I can't count the number of days I craved a cupcake but didn't have time for a sit-down break to eat one. I had to forgo my treat because I refused to let someone bag my cupcake. The thought of icing coating the inside of the bag instead of my mouth is terrible! No one wants a deformed cupcake; their perfect shape and swirly frosting topper is half the appeal. If you fancy yourself a cupcake fan, this purchase is a no-brainer.