2.23.2013

The Maasai Project


I just learned of The Maasai Project; a joint marketing effort with Pikolinos footwear and 1,600 women from The Maasai Tribe in Kenya and Northern Tanzania.  The project aims to improve the quality of living for the Maasai communities and the profits from this collection go to the Maasai women, who receive a fair wage allowing them to support their families, their culture, and lifestyle, and to have access to basic needs such as food and medicine (Pikolinos).  Pikolinos distributes their leathers among the villages and the women embroider them and their beautiful designs are sent back to Pikolinos' production facility in Elche, Spain where they're made into footwear and accessories.

The lovely Olivia Palermo is this year's ambassador of the project and who better to spread the word to the fashion and blogging communities!  Click here to shop the Maasai-Pikolinos Collection for gorgeous sandals and bags. And check out this video and amazing photos from Olivia's recent visit to Kenya.  I just hope they soon introduce jewelry into the mix, handcrafted by the talented Maasai women - so stunning!

J xx

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