The Business of Blogging

The 2nd Blog Podium conference for design bloggers took place this Saturday at The Arcadian Loft in Toronto.  The panel and guest speakers discussed 'the business of blogging' and how to monetize your blog.  The key note speaker Nicole Balch of Making It Lovely shared her successes with blog monetization, and though her detailed 'how-to' was valuable - I found her girl-next-door-charm even more so.  She was honest about her strengths and weaknesses with managing the nitty-gritty business behind her blog, which is why blogging is such an attractive, accessible business:  you can afford to be who you are and successfully monetize your blog.  Love that!

Afterwards we enjoyed a cocktail reception with the yummiest food and mingled with fellow bloggers and brand representatives including West Elm, Para Paints, Indigo, EQ3 and HomeSense.  A big THANK YOU to West Elm for the $20 merchandise card and additional 15% discount - I checked out Toronto's first West Elm in Liberty Village today and was treated to a pair of pinestripe tassel hand towels and mercury candleholders that I had been coveting for my bathroom. Score!

Lastly, thank you to Blog Podium founders Jennifer Flores and Lindsay Stephenson for organizing this event.  What a treat.  Here's to the next!

J xx

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